To begin, a confession: I’m pretty terrible at self-promotion. I’m somewhere on the introverted half of the spectrum, as many writers are, and I’m also afflicted with a strong sense that lots of the content we are bombarded with in our daily lives is unwanted. So my strategy for the moment, such as it is, is to keep on posting here–what the kids call Content™–so that readers who find me have somewhere to go if they want to see what sort of mischief I get into.
There is some fine guidance on managing the daily work of self-promotion out there, to be sure. Not too long ago Sadie Hartmann–known to many on the webz as Mother Horror–posted this super handy guide to navigating the wilderness of social media, and I’ve come across others here and there. Like any aspect of the writing life, however, one’s presence on the internet as a Hawker of One’s Own Stuff probably ought to involve a little calculation and circumspection. Back in the day I hosted a blog that I posted to daily, and I had a respectable number of regular readers. At day’s end, however, I realized that my blogging time was obviously digging into the time I needed to devote to fiction and poetry, so I had to let it go. Nowadays I hope/intend to strike a better balance, with a post here two or three times a week, posts to Twitter several times times a week, and the rest of my time devoted to my work. I’ve started off the year well, with two short stories already in the books and some writing for a game project already in polished draft form, so it seems to be a balance that suits me. The trick, of course, is finding the balance that suits you.
I’ll add to these thoughts on content a little ways down the road, but for me–at least today–it’s something like an exercise in mindfulness. I’m trying to be a little more deliberate and reflective this year in terms of what I do and how I do it, and if I chance upon any discoveries or unriddle any mysteries along the way, well, you’ll find them here first.